A unique blend of personality, passion and out of the box thinking, Michael Schibel is the founder of The Schibel Group, LLC. A hybrid of sorts with vast professional and life know how. Michael is a former aspiring on-air sportscaster, turned talent agent/manager, to a brand digital marketing innovator. In his over fifteen years working in media, talent development and digital branding, Michael has been fortunate to gain invaluable knowledge and skills that come from years of experience. Born and raised in Pacific Palisades, CA, he embraces the outdoor active lifestyle which today aids him in his digital branding endeavors.
It was attending Emerson College where Michael's passion for working with talent and production was ignited. Winning several AP broadcasting awards and contemplating a career on-air, Michael chose to return home to Los Angeles and got hired by one of the leading broadcasting agencies Ken Lindner and Associates (KLA). It was working for KLA where Michael's entertainment education began. After building a foundation and understanding of the agency world, Michael expanded his insights taking a talent recruiting position for a top TV News consulting firm The Broadcast Image Group (BIG) based in San Antonio, TX.
After a few years working for BIG, Michael moved back to LA to become the Head of Broadcasting for AKA Talent Agency,Connecting with Emerson alumni Justin Willman, the two created a successful run together. Building the then Justin Kredible brand into a TV, live- touring and product power house. Expanding his client list to work with musicians, brands and talent, Michael opened The Schibel Group in July 2007.
After spending over a decade working in the entertainment industry Michael chose to step away and bought a one-way ticket to Australia. Traveling for almost a year having the most amazing experiences and meeting incredible people. Michael was able to utilize his skills in marketing and social media skills to secure accommodations, transportation, and excursions in exchange for digital content.
After returning home to Los Angeles he transitioned his professional career to work as a digital marketing strategist building brands instead of talent. Working with companies in the fields of; travel, food and beverage, hospitality, apparel, non-profit and consumer products. Clients have included; Takepart,Stray New Zealand , Alila, Blackhawk Network, Marquis Beverages and Specular Theory. Specializing in digital strategy, content development, influencer outreach, brand partnerships, project management and paid media.
Michael is inspired to work with brands and talent wanting to develop innovative, interactive travel & hospitality concepts. Let us know how The Schibel Group can help elevate your company!